Two Major Players in the Sports Industry Team Up: Tyson Group Brings Talent Assessment and Team Performance Strategies to The Association of Luxury Suite Directors

DUBLIN, Ohio, October 25, 2022 – Tyson Group, the award-winning sales consulting, coaching, and training firm that serves some of the biggest names inside and outside of sports and entertainment announces an exciting new partnership with The Association of Luxury Suite Directors (ALSD)—the sports and entertainment industry’s community leader in premium seating, venue design, build, and technology.

“We’re seeing our clients contending with three major issues: a changing sales landscape, more pressure on sales leaders, and shifting selling profiles,” says Lance Tyson, President and CEO of Tyson Group. “We’ve helped countless organizations within the sports and entertainments space increase sales productivity, reduce sales cycle time, and gain higher close rates. We couldn’t be happier for this partnership with ALSD, a world-class organization. We understand their marketplace and we know their clients’ needs.”

This is another big step in ALSD’s evolution as the company looks to expand internationally, coming off the heels of their 4th annual conference in London.

“We’ve been excited about this partnership for months, because it’s exactly what we wanted to add to ALSD,” says Jeff Morander, the newly appointed CEO of ALSD. “I’ve had countless people tell me their biggest pain point is staffing and recruiting. And that’s where Tyson Group comes in.”

A key component of the partnership provided by Tyson Group is Sales Leadership Training, beginning with a leadership track during ASLD conferences that builds throughout the event, featuring topics such as Hiring and Selection and Agile Negotiations. Tyson Group is also giving ALSD participants exclusive access to Tyson Group’s talent assessments, based on changes to KPIs as they relate to the market. These assessments evaluate up to 140 core sales competencies necessary for a truly high-performance sales team. Leaders are then coached by Tyson Group how to utilize team and individual assessment results to improve team performance.

“This assessment tool is going to be an eye opener for a lot of teams and venues,” says Morander. “We knew that a key component to the new growth strategy of the ALSD brand was to bring in the best of the best in sales solutions. Without question that company is Tyson Group.”

See full press release.