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SALES INSIGHTS

Books

Books

FEATURED BOOK

Persuasion and influence are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements.

Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry—has never truly been about selling business-to-business (B2B) or business-to-customer (B2C). Selling always has and always will be done human-to-human (H2H).

The chapters in The Human Sales Factor outline the principles, strategies, and tactics needed to succeed. You’ll find the 5 Major Strategies of Emotional Intelligence (EQ). You’ll learn about the ancient art of influence and how research and data support social proof as one of the most powerful tools in sales. You’ll find real-life examples of H2H selling and useful tips to be armed and ready with the H2H skills needed to get what you want when you want it.

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CREATE YOUR OPPORTUNITIES WHERE THEY DON’T EXIST

THE BEST SALESPERSON WITH THE BEST PROCESS WINS

No matter your product or service, you must have an effective selling method to succeed in the marketplace. In his book Selling Is An Away Game, veteran entrepreneur, sales trainer, and Tyson Group Founder Lance Tyson combines his decades of experience into a concise guide to effective selling. This guide lays out Lance’s proven, predictable process for selling in any industry. The methods described in Selling Is An Away Game is designed to overcome today’s marketplace difficulties. Through this book, you will learn:

-Common denominators of successful salespeople

-Six-step sales process for consistent success

-Keys to becoming a master negotiator

Though focused on the sales process, this guide is driven by results. The methods and tactics described in Selling Is An Away Game are time-tested and have brought success to sales teams around the world.

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DRIVING SALES CONFIDENCE DURING UNCERTAINTY

For the salespeople looking to make a change in themselves, here’s a shock to the system–YOU control YOUR behavior.

YOU choose how YOU feel and everything else in between. Essentially, YOU control the development of YOUR emotional intelligence (EQ)! Which means YOU get to choose to change. This is not to say that other people or situations can influence how you feel and behave, but YOUR actions and reactions are all on YOU.

Quite simply, people will size you up and draw conclusions about you based primarily on what they see; how you act. Essentially, your EQ. That means how you display yourself to the world will determine how they form an impression of you and how you will be accepted. Or if they want to close a sale with you.

The best salespeople exhibit behavioral activity that matches those they are dealing with that go out of their way to make that H2H connection. That means having a high EQ.

Develop your sales EQ and start closing more deals today. Click on the button to get your copy of Lance Tyson’s best-selling book, Igniting Sales EQ.

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Sales Playbooks

SALES PLAYBOOKS

STRATEGIES FOR RESOLVING OBJECTIONS PLAYBOOK
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In this sales guide, you’ll learn how to quickly analyze and resolve any and all objections impeding your sales process, giving you the ability to move the sale forward faster and shorten your sales cycle.

DYNAMICS OF SALES PRESENTATIONS PLAYBOOK

In this guide on the fundamentals, you’ll find several tactics used by professional speakers. All of these principles can be applied to your next Zoom meeting or presentation. 

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SALES TALENT SOLUTIONS PLAYBOOK
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The Sales Talent Solutions Playbook is a comprehensive tool that outlines a company's sales strategy, team roles, recruitment and onboarding guidelines, and specific sales processes. It provides a roadmap for measuring key performance indicators, describes regular training initiatives, introduces necessary sales tools and technologies, and details the importance of adequate compensation plans. Designed to optimize a sales team's performance, this living document is regularly updated to keep pace with changing business strategies, market conditions, and technologies.

SALES LEADERSHIP PLAYBOOK

The Sales Leadership Playbook is a strategic blueprint that guides sales leaders in driving performance and cultivating team development in alignment with overall business goals. It delineates leadership roles, provides guidance for hiring and mentoring future leaders, and outlines the process for overseeing sales strategies. Additionally, it sets performance metrics for leaders, suggests continuous leadership training initiatives, and offers strategies for fostering a positive sales culture and effective crisis management. The playbook is updated periodically as a dynamic resource to stay relevant to evolving business objectives, market trends, and leadership practices.

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Press Releases

PRESS RELEASES

March 1, 2023

FAST COMPANY

The Darwin Strategy: Level Up Your Sales Team With The Power Of Adaptability

February 2, 2023

FORBES

The Sales Game: 3 Strategies To Dominate The Field

January 30, 2023

SPORTS BUSINESS JOURNAL

A Quitters Market: Three Reasons Your Top Salespeople May Move On, And How To Prevent It

October 2022

CIO VIEWS

Lance Tyson: Crafting A Winning Legacy Of Sales Leadership

September 28, 2022

FAST COMPANY

The Lily Pad Effect: How To Develop Deep Roots To Protect Your Sales Team From Any Storm

September 26, 2022

FORBES

A Quitter's Market: 3 Reasons Your Sales Team May Be Vulnerable

August 8, 2022

SPORTS BUSINESS JOURNAL

Set And Achieve Goals With A Read Offense Mindset

June 16, 2022

FAST COMPANY

Is It Time For A Sales Renaissance? Why The Sales Industry Needs To Use A Science-Based Approach To Talent

June 7, 2022

FORBES

Moneyball Sales Metrics: 3 Steps To A Successful Sales Outcome

April 7, 2022

FAST COMPANY

Have You Been Thinking About Sales Leadership All Wrong?

April 1, 2022

FORBES

The 7 Factors Of A Successful Sales Strategy - No Bull

October 2021

SELLING POWER MAGAZINE

The Science Of Influence

Media - Videos and Podcasts

Media

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Selling With Love Podcast

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Sales Game Changers Podcast

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Coaching Winning Sales Teams Podcast

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Connect with Lance through iTunes and Spotify by clicking the icons below for additional podcasts.  

Blogs

BLOGS

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