We Are
TYSON GROUP
OutSell or be OutSold Data Driven. Result Oriented. People Focused.
Accelerate Revenue Growth with Expert Sales Consulting and Enablement Solutions
Tyson Group is a premier sales consulting firm that partners with mid-market companies to drive predictable revenue growth through optimizing their sales effectiveness. Through our proprietary Sales Team Science™ (STS) methodology, we deliver tailored solutions that enhance leadership effectiveness, elevate team performance, and unlock growth potential across your entire sales organization.
Empowering clients to drive sales performance through strategy, leadership solutions, and skill development.
Elevate Sales Performance with Expert-Led Sales Training Programs
At Tyson Group, we go beyond traditional sales training. Our programs are built around real-world sales dynamics and the science of human performance—helping your team develop the strategic thinking, confidence, and adaptability to close more deals and drive sustainable growth. Whether you're onboarding new talent or upskilling seasoned pros, our tailored training experiences ensure every seller is equipped to meet today’s B2B challenges head-on.
Key Benefits
Increase revenue and client retention with data-driven techniques
Develop persuasive, value-based communication skills
Adapt rapidly to shifting market conditions and buyer behaviors
The Science of Sales: Elite Sales Teams 2X their Weekly Average for New Business Meetings
Today’s markets demand more than generic sales training. Sales Team Science™ is a precision-built, data-driven framework that transforms your people into an elite sales force—driving measurable, sustainable growth at scale.
Why Leading Sales Organizations Trust Tyson Group
We combine decades of frontline sales experience with research-backed methodologies to deliver real, measurable results. Our consultants don’t just teach theory—they bring hands-on, battle-tested insight that helps your team outperform the competition in today's complex B2B landscape.
What Sets Us Apart:
Proven Frameworks
Proprietary tools like our STS Diagnostic align strategy, talent, and execution.
Tailored Solutions
We customize every engagement based on your industry, goals, and team dynamics.
Elite Practitioners
Our team includes former sales leaders and business operators who've delivered results at every level.
Data-Driven Outcomes
Everything we do is grounded in analytics and tied to performance metrics.
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Leadership Development via Management Training
With years of expertise in training budding leaders, great organizations are run by great leaders. Accordingly, Tyson Group offers programs in Comprehensive Leadership Training designed to create visionary, effectual leaders whose inspiration and personal challenge cause people to get and do more.
These include the focus areas targeting:
Strategic decision-making capabilities
Conflict resolution and team-ism
Effective communication and emotional intelligence
Tyson Group Partners
360° Selling Solutions
Retain Accounts
Build Your Sales Strategy
Our Impact: Case Study
In this comprehensive case study, we explore how Tyson Group has been at the forefront of coaching, training, and consulting with sales leaders to empower their teams in the ever-evolving landscape of today’s business environment.
Learn how our clients achieved:
- Record-breaking 55% surge in complex sales, setting a company record.
- Doubled the weekly average for new business meetings.
- 35% increase in close rates with the existing sales team due to enhanced training.
- 21% revenue increase in the first year post-training.
Companies that invest in sales training are 57% more effective at sales than their competitors.
– ForbesSales Insights
Actionable insights, expert analysis, and proven strategies to help your sales team close deals faster and perform at their peak.
Tyson Group has been listed on Inc. 5000 as one of the fastest-growing private companies in America for the third year in a row. This is a testament to our relentless commitment to optimizing sales results through exceptional, customized sales training & coaching.
What Our Client Says
The Process that Lance is sharing in this book has been the driver of over $5 billion in acquisitions for new NFL stadium projects we have partnered on in Dallas, San Francisco, Atlanta, Los Angeles, and Las Vegas. The content is not rhetoric and theories, but best practices that have been put to the test and lead to success at the highest level.
Mike Ondrejko
President of Global Sales, Legends
Tyson Group is an industry leader in sales training, development, and management. Selling is an Away Game is a must-read for any sales professional, sales leader, or aspiring candidate in the industry.
Jarrod Dillon
Chief Marketing and Revenue Officer, Vinik Sports Group and Tampa Bay Lightning
Awards
Watch List Company - 2025
Bronze Strvie Winner - 2025
Globee Awards Gold Winner - 2025
Tyson Group & Sageful.AI
Discover the next generation of sales training with Tyson Group's innovative AI-driven coaching tool. Developed in partnership with Sageful AI, this cutting-edge tool leverages our proven methodologies to provide personalized, context-specific coaching, ensuring your sales team receives the guidance they need, precisely when they need it.