Sales Training and Development that Drives Revenue Growth
How We Help Leaders Optimize Sales Performance
Leaders across industries choose Tyson Group as their partner to build sales teams that execute consistently and deliver predictable results, through data-driven diagnostics, assessments, sales training, coaching, and reinforcement.
Our customized solutions can help you achieve:
Improved Sales Performance and Higher Win Rates
Standardized Sales Process and Methodology Execution
Stronger Margins Through Disciplined Negotiation
Increased Client Retention and Account Growth
Managers Who Coach to a Consistent Standard
Sales Goals Your Team Consistently Attains
Sales Performance Solutions to Improve Sales Team Effectiveness
We take a data-driven approach to ensure our sales performance solutions are tailored to meet your goals. Industry-leading companies trust Tyson Group to develop their sales teams and leaders.
Sales Training
Sales training programs customized to your market, your buyers, and your team, from Adaptive Selling™ to consultative selling, negotiation, and account management.
Explore Sales TrainingSales Leadership Training
Sales leadership training programs that develop sales managers, executives, and coaches who turn strategy into teams that win consistently.
Explore Sales Leadership TrainingSales Assessments
The Sales Competency Assessment measures more than 30 competencies across your sales teams, so you know exactly where to coach and train.
Explore Sales AssessmentsSales Team Diagnostics
Sales Team Science® assesses your sales team holistically and enables leaders to make informed decisions that drive predictable revenue.
Explore Sales DiagnosticsSales Consulting
From sales process and sales methodology design to onboarding and talent strategy, our consultants build the operating system behind predictable sales performance.
Explore Sales ConsultingOpen Enrollment Training
Sales training courses open for individual salespeople, small sales teams, and sales managers. Offered in person or virtually.
Explore Open Enrollment TrainingSales Training Programs that Increase Win Rates
Improving sales performance starts with assessing which selling skills and behaviors impact revenue and building training to support those goals. Tyson Group’s sales training programs can be customized to your industry, goals, and specific skill gaps to develop the sales behaviors that get results.
Adaptive Selling™ Training Program
This program teaches your sales team a structured sales process, along with the skills and acumen to adapt based on the selling scenario and buyer needs and preferences.
Explore Adaptive Selling™ Training
Consultative Selling Training Program
Transform your sales approach with training that builds trusted advisors: sales teams who run deeper discovery, uncover real client needs, and win high-value deals on value rather than price.
Explore Consultative Selling Training
Sales Leadership Training that Turns Strategy Into Results
Tyson Group’s Sales Leadership Training equip sales managers, coaches, and executives to turn strategy into clear priorities, consistent process, and the accountability that drives revenue results.
Executive Sales Leadership Training Program
The Executive Sales Leadership Program combines strategic insight with practical application through immersive workshops, case studies, and interactive sessions built for CROs, VPs of Sales, and senior sales leaders.
Explore Sales Leadership Training
High-Performance Sales Coaching Training Program
A hands-on program that equips sales managers with the skills and frameworks to coach behavior, reinforce accountability, and turn training investments into lasting performance.
Explore Sales Coaching TrainingProven Sales Performance Results
90%
Client
Referral Rate
12%
Average
Increase Revenue
90
Days Increase
in Closing Rates
Trusted by Industry-Leading Companies
Tyson Group partners with leading organizations across professional sports and entertainment, manufacturing, distribution, insurance, logistics, financial services, and technology, including more than half of all NFL, NBA, and MLB teams.
What Our Clients Say
I’ve worked with Tyson Group for more than a decade. What differentiates them is the preparation they invest on the front end. They take the time to understand your team’s specific needs and tailor their sales training accordingly to deliver a more impactful program. They also equip sales leaders with practical tools to reinforce and sustain the lessons learned well after the session concludes. Tyson Group operates as a true strategic partner, and I would recommend them to any organization committed to developing its sales team.
Jacob Stone
Senior Vice President Corporate Partnerships
Dallas Cowboys
Tyson Group’s Sales Team Science diagnostic provided a data-driven assessment of our organization before recommending solutions. They focused on building a customized commercial system rather than simply delivering training events.
Keith W. Dunlap
Chief Commercial Officer
Aurora Material Solutions
“Tyson Group has been a trusted partner for nearly a decade. What sets them apart is they start with a diagnostic read of our team, tailor training content based on the data, and give our teams a practical, repeatable sales approach from initial contact to close. They’ve become an extension of how we develop sales talent, improve sales effectiveness, and drive revenue growth.”
Al Guido
CEO
San Francisco 49ers
About Tyson Group,
a Leading Sales Training Firm
Founded in 2010 by bestselling author and sales performance expert Lance Tyson, Tyson Group helps organizations drive predictable revenue growth by optimizing sales effectiveness. Every engagement is customized to your market, your buyers, and your team, and each one follows the same discipline: diagnose before you prescribe. We evaluate your sales organization, identify how to customize the training and design a solution that will have a lasting impact.
Explore Our Approach
Partner with an Award-Winning Sales Training Company
Selling Power Top Sales Training Companies
Training Industry Top 20 Sales Training Company
4x Inc 5000 Fastest-Growing Companies
Stevie® Awards for Sales & Customer Service
Selling Power Top Sales Virtual Training Companies
Stevie® Awards for Sales Training Practice
The Globee® Awards Practice of the Year
Selling Power Top AI Sales Coaching Solution
Sales Performance Research and Resources
Research, guides, webinars, podcasts, and articles to help sales leaders diagnose performance gaps and make better decisions about where to invest.
What separates sales teams that hit their number from teams that work just as hard and miss?
Our State of Sales Performance report draws on research from more than 1,000 sales professionals and leaders across industries to answer that question. The findings reveal a consistent pattern: performance gaps are driven by misalignment rather than effort, from goals salespeople don’t believe in to sales process and methodology that break down in execution.
Download the report to see where sales organizations struggle most and what the highest performers do differently.
Download the Report
Top Benefits of Sales Assessment Tools
Sales assessments reveal where to coach, who to develop, and which skills to prioritize before committing resources to training.
How to Identify Sales Training Needs
A practical approach to identifying performance gaps, determining what training can solve, and focusing efforts where they matter.
How to Measure Sales Training ROI
See what sales training can return when paired with coaching and measurement, and the best ways to track its impact over time.