AWAY GAME SELLING
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About
Away Game Selling is based on a game-changing book, Selling is an Away Game, by sales expert Lance Tyson, founder and CEO of the Tyson Group. This book offers readers an insightful and innovative approach to sales, providing a comprehensive playbook for success in today's competitive business landscape. Drawing upon Lance's vast experience in sales training and consulting, as well as real-life examples and case studies, Selling is an Away Game equips sales professionals with the mindset, strategies, and techniques needed to win on the sales field consistently.
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Process
The Away Game Selling program encapsulates the methodologies and strategies discussed in Selling is an Away Game. The training is structured around interactive modules that emphasize practical application, ensuring participants not only learn but also implement the tactics in real-world settings. The program focuses on adapting to varying client needs and preferences, a crucial aspect for winning sales in any territory or market condition.
Learning Objectives
- Grasp the fundamental concept of treating sales as an "away game," adapting strategies based on client-specific contexts to ensure sales success.
- Develop a resilient, winning sales mindset that embraces challenges and is client-centric, enhancing your ability to handle rejection and setbacks.
- Learn effective techniques for researching, qualifying, and prioritizing potential clients to focus on high-impact opportunities that drive significant returns.
- Build essential communication and active listening skills to establish rapport, trust, and credibility with clients, fostering stronger and more profitable relationships.
- Master persuasive storytelling to connect emotionally with clients and present solutions that precisely address their unique needs and aspirations.
- Explore proven negotiation strategies that enable confident deal closures, maximizing value for both you and your clients.
- Streamline your sales process to improve efficiency, enhance effectiveness, and accelerate the overall sales cycle.
- Engage in continuous learning and professional development to stay ahead in the ever-evolving landscape of sales.
Outcome
Participants of the Away Game Selling program will emerge as highly skilled sales professionals, capable of excelling in the competitive realm of sales. By adopting a client-centric approach and refining key sales skills, graduates are well-prepared to build lasting relationships and achieve sustained success. This program is indispensable for sales professionals aiming to elevate their performance and drive substantial growth within their organizations.
