About Us

Forging High‑Performance Sales Teams Since 2010

In today’s competitive marketplace, well-designed sales training and strategic sales consulting make the difference between a good team and a great one. Founded by bestselling author and sales performance expert Lance Tyson in 2010, Tyson Group emerged to revolutionize how organizations prepare their teams to sell—by delivering customized, measurable sales training programs and consulting solutions that address the real-world challenges of modern buyers.

Why Tyson Group Ranks Among the Top Sales Training Companies and Sales Consulting Firms

As one of the leading Sales Training Companies and sales consulting firms, we combine cutting-edge analytics with tailored coaching to drive predictable revenue growth. Our proven Sales Team Science™ framework evaluates seven dimensions of performance—from leadership and process to talent and enablement—delivering strategic alignment, sales effectiveness, and accelerated results.

Organizations including Eli Lilly, American Express, and the Dallas Cowboys trust Tyson Group to design and deliver impactful sales training and consulting engagements—addressing complex negotiations, consultative selling, and strategic account development at scale.

Our Bespoke Sales Training Programs

We know every organization is unique. That’s why we design each sales training program to match your goals. From immersive modules on persuasive presentation and critical account management to AI-enhanced training analytics, each program delivers actionable insights and real-time impact.

Adaptive Content and Advanced Methodologies

Every organization faces unique challenges, which is why our content and methodologies are tailored to fit. From dynamic training modules to advanced sales tactics, Tyson Group ensures your sales force is equipped not just for today’s market, but for the future of selling.

Innovative Technology and Real-Time Analytics

We leverage the latest in technology to provide engaging, effective training that integrates seamlessly into your sales systems. Our platforms deliver real-time analytics and actionable insights, allowing you to see the direct impact of our training on your sales results.

Talent Solutions

Recognizing the high attrition rates in sales, we focus on optimizing your team’s potential through comprehensive assessments. We analyze 18 benchmark data points and over 140 sales skill sets, ensuring you not only find but also develop and retain top sales talent.

At Tyson Group, we don’t just change how teams sell; we transform them into market leaders. Let us help you redefine your sales narrative and achieve outcomes that exceed your strategic goals.

Our Impact on Your Sales Results

With Tyson Group, you’re not just investing in a sales training program—you’re partnering with a team that transforms sales forces into high-achieving revenue engines. From boosting deal close rates to elevating leadership capabilities, our programs drive improvements that matter.

Ready to elevate your sales performance?

Connect with us to explore how Tyson Group’s tailored sales training programs can unlock your team’s full potential and set you apart from other sales training companies.