top of page


Young People in Nightclub_edited.jpg

The program combines theoretical learning with practical, hands-on experiences, including interactive workshops, real-life scenarios, and group discussions. This approach allows participants to actively practice the concepts taught, such as empathy-driven communication and persuasive storytelling, ensuring they can apply these techniques effectively in their professional roles.


Understand the critical importance of the human element in sales, focusing on the power of real connections to forge lasting, profitable client relationships.

Develop a client-centric sales approach, emphasizing empathy, active listening, and a deep understanding of clients’ unique motivations and decision-making processes.

Acquire effective strategies to establish rapport, foster trust, and communicate your value proposition in a manner that truly resonates with clients on a personal level.

Master the skill of persuasive storytelling, using clients’ emotions and aspirations to present tailored solutions that directly address their needs and objectives.

Learn techniques to adeptly overcome objections, handle challenging conversations, and navigate the complexities of the sales process with poise and assurance.

Enhance negotiation abilities to close deals effectively, ensuring mutual value and fostering ongoing client satisfaction.

Develop a streamlined, human-centric sales process that maximizes your team’s potential and aligns with overarching business goals.

Gain insights into continuous professional development, self-improvement, and adapting to changes in the sales environment while keeping the human aspect at the forefront.


Upon completion of The Human Sales Factor Training Program, participants will be well-equipped to thrive in the competitive sales world by harnessing the power of human connection and empathy. Based on Lance Tyson's transformative book, this training program is an essential experience for sales professionals seeking to elevate their game, build meaningful client relationships, and drive sustainable growth for their organization.

The Human Sales Factor Training Program is an immersive, hands-on training experience designed to bring the key principles of this groundbreaking book, "The Human Sales Factor: The Human-to-Human Equation for Connecting, Persuading and Closing the Deal," to life. This program focuses on the essential role of genuine human connection in the sales process. It equips participants with actionable strategies, techniques, and skills to build meaningful relationships, foster trust, and consistently achieve outstanding results in a competitive business landscape.




bottom of page