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Sales Training

Improve sales team performance with sales training programs designed for your strategic goals.

How Sales Training Benefits Your Team

Against The Sales Odds | Dr. Adam Rapp | Sales Methodology

Sales training helps leaders improve revenue performance by building the selling skills, capabilities, consistency, and leadership needed to execute a winning sales strategy. By implementing a structured ongoing sales development program that includes coaching and reinforcement, it can help organizations:

  • Increase win rates
  • Improve forecast accuracy
  • Shorten sales cycles
  • Increase average deal size
  • Increase customer retention and expansion
  • Create more predictable revenue performance

Sales Training Programs Built to Support Your Strategy

Tyson Group provides sales training solutions for sales teams of all sizes in a variety of industries. Rather than only delivering one-size-fits-all programs, we can customize training to address your organization’s unique sales challenges, buyer journey, industry, and revenue objectives.

Whether you’re onboarding new sales reps, up-skilling a tenured team, developing frontline sales managers, improving sales process execution, or implementing a new sales methodology, we create, customize, and deliver learning experiences that translate into measurable ROI.

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Adaptive Selling™ Training Program

The Adaptive Selling training program teaches salespeople the process and situational fluency to engage buyers consistently and drive measurable, sustained business results. The program is anchored by a six-stage sales process: Connect, Evaluate, Diagnose, Prescribe, Dialogue, and Close. Each stage is paired with skills, communication techniques, and strategies that prepare sellers to adjust based on the buyer in front of them, deal complexity, and buying group dynamics.

Adaptive Selling
Female salesperson meeting with client

Advanced Consultative Selling Training

Transform your sales approach with the Advanced Consultative Selling Program, an intensive training designed to enhance the skills of sales professionals in the art of consultative selling. This program dives deep into the consultative sales process, providing participants with the tools and techniques necessary to effectively engage clients, understand their unique business needs, and deliver solutions that create real value and lasting satisfaction.

Consultative Selling

Account Management Training Program

Step into the role of a master account manager with the Critical Account Management Program, an intensive training designed to elevate the capabilities of account managers in handling and expanding critical client relationships. This immersive, hands-on course provides the tools and insights necessary to excel in key account management, allowing participants to engage deeply with important clients, devise strategic account plans, and drive significant value and satisfaction for both clients and their organizations.

Account Management Program

Away Game Selling Training

Away Game Selling is based on a game-changing book, Selling is an Away Game, by sales expert Lance Tyson, founder and CEO of the Tyson Group. This book offers readers an insightful and innovative approach to sales, providing a comprehensive playbook for success in today’s competitive business landscape. Drawing upon Lance’s vast experience in sales training and consulting, as well as real-life examples and case studies, Selling is an Away Game equips sales professionals with the mindset, strategies, and techniques needed to win on the sales field consistently.

Away Game Selling

Customer Service Training Program

Elevate your customer service capabilities with the Customer Service Excellence Program, a dynamic and comprehensive training designed specifically for today’s customer service professionals. This program offers a deep dive into the techniques and strategies essential for delivering unparalleled customer experiences that promote satisfaction, loyalty, and enduring relationships. Participants will learn to effectively engage with customers, accurately assess their needs, and provide outstanding, tailored support that goes beyond expectations.

Customer Service Program
Call center and teaching team with mentor for help, technical assistance or IT advice. Laptop, contact us and coaching intern for customer service, training or software feedback with people

Inside Sales Training Program

Empower your inside sales team with the Inside Sales Training Program, a dynamic and comprehensive training tailored to meet the demands of the modern sales environment. This interactive program is designed to enhance the skills of inside sales professionals, enabling them to effectively engage with prospects, build robust relationships, and consistently deliver superior sales performance in competitive B2B landscapes.

Inside Sales Program
Inside sales, woman and smile at computer for telemarketing, sales and global support. Professional female consultant or agent with a headset and team for customer service, crm and help desk advice

Presentation Skills Training Program

Unlock the power of dynamic and impactful public speaking with the Persuasive Presentation Skills training program. This comprehensive, hands-on training is designed to equip sales professionals across industries with the essential techniques and strategies needed to deliver persuasive, engaging, and memorable sales presentations. Whether you’re addressing a boardroom, a conference, or a virtual audience, this program prepares you to captivate your audience and effectively communicate your message.

Presentation Skills

Sales Negotiation Training Program

Step into the realm of high-stakes negotiation with the Negotiation Skills Training Program, a comprehensive and immersive experience designed for professionals who aim to master negotiation tactics. This in-depth program prepares participants to navigate complex negotiation scenarios confidently, achieve mutually beneficial outcomes, and fortify business relationships through strategic communication and problem-solving skills.

Inside Sales Program

Strategic Sales Training Program

This is a comprehensive training program that enhances a salesperson’s capabilities in complex selling situations that demand a strategic approach. Participants gain skills, strategies, and techniques including engage effectively with multiple stakeholders, gain a profound understanding of their needs, and develop solutions that  satisfy these needs but also align seamlessly with their organization’s long-term strategic objectives. This program emphasizes real-world applications for a variety of complex sales scenarios.

Strategic Sales Program

Open Enrollment Training Programs

Attend one of Tyson Group’s upcoming public sales training courses. Offered in-person or virtually, these sales training courses are designed for individuals, sales managers, or smaller teams who want to build selling skills, learn a proven sales process, and improve sales performance. All open enrollment programs are highly interactive, hands-on and led by an expert sales trainer.

Open Enrollment Courses

Award-Winning Sales Training Company

Tyson Group is an award-winning sales training company that helps leaders drive revenue growth by optimizing sales team effectiveness.

We combine sales assessments, diagnostics, training, and consulting to help sales leaders achieve predictable revenue and deliver measurable outcomes. Tyson Group has been recognized Selling Power and Training Industry as a Top Sales Training Company.

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What Clients Say

“Tyson Group helped us identify where our gaps were, aligned our approach, and provided coaching that delivered results. During this process, our annual deal size grew from $22K to $26.6K, annual revenue moved from $22.9M to $26.3M, and the system continues to drive our growth today.”

-Mark Cameron, Senior Vice President of Development
Seminole Boosters, Inc – Florida State University