Against the Sales Odds Podcast
Recent Episodes of Against the Sales Odds
Sales is a high-stakes team sport, and without the proper guidance, you might find yourself asking, “Do I have the right strategy to close this deal” “How do I reach the next level in my career?” Whether you’re a sales executive, sales leader, or a C-Suite executive, Against the Sales Odds with Lance Tyson is your roadmap through the world of complex sales and leadership.
The Leadership Shift: From Activity To Impact
In this episode of Against the Sales Odds, Lance Tyson sits down with Corey Breton, SVP Head of Venues at Cosm, to explore the career experiences, leadership lessons, and revenue strategies that have shaped his journey across the sports and entertainment industry.
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From Sales Rep To SVP: Building A Sales Culture That Scales
In this episode of Against The Sales Odds, Lance Tyson sits down with Jen Babcock, Senior Vice President of Ticketing and Premium Sales for the Milwaukee Bucks, to unpack the sales and leadership lessons that shaped her career.
From Selling Tickets To Selling Experiences: Dan Rosenthal On Building High-Value Sales Teams
In this episode of Against the Sales Odds, Lance Tyson sits down with Dan Rosenthal, Executive Vice President, Property Sales & Experiences at Elevate, to discuss his journey through the Cleveland Cavaliers, New York Yankees, Madison Square Garden, NFL On Location, and beyond.
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The Playbook For High-Performance Sales: Jentry Mullins On Leadership, Accountability & Adaptability
In this episode of Against the Sales Odds, Lance Tyson sits down with Jentry Mullins, who leads ticket sales and service across the Brooklyn Sports & Entertainment properties.
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When The Odds Are Against You: Taylor Laurer On Leadership, Change & Resilience
In this episode of Against the Sales Odds, Lance Tyson sits down with Taylor Laurer, Senior Vice President of Ticketing & Premium for the Washington Commanders, to discuss a career shaped by resilience, adaptability, and leadership under pressure.
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How Great Sales Leaders Remove Obstacles, Not Just Close Deals With Colin Cook
In this episode of Against the Sales Odds, Lance Tyson sits down with Colin Cook, Executive Vice President of Sales at Legends Global, to explore the leadership principles that have shaped his journey—from serving as an Army officer to leading a global sales organization of more than 350 professionals.
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What It Takes to Lead Sales for World-Class Sports Properties
In this episode of Against The Sales Odds, Lance Tyson sits down with Randy to trace his path from Michigan to the global stage of sports sales. Their conversation unpacks what it takes to build and scale high-performing sales teams, design fan experiences that translate across markets and cultures, and lead through the pressure that comes with selling at this level.
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Culture, Structure, and Process: What Builds High-Performing Sales Teams
In this episode of Against the Sales Odds, Lance Tyson sits down with Jared Kozinn, Deputy AD | Chief Revenue & Marketing Officer at Michigan State University Athletics, to unpack what it takes to build sales organizations that win.
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Win The Deal Without Losing The Margin: Inside Complex Sales & Leadership With Jerry Cifarelli
Lance Tyson and Jerry Cifarelli unpack the realities of long sales cycles, navigating competing stakeholders, and leading empowered teams that drive profitable growth. This episode is a masterclass in modern sales leadership, authenticity, and building relationships that last beyond the deal.
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Sales Methodology Vs. Sales Process: The Costly Mistake Most Sales Teams Make With Dr. Adam Rapp
In this episode, Lance Tyson sits down with Dr. Adam Rapp, Vice President of Research Integration at Tyson Group, to unpack the critical difference between sales methodology and sales process and why confusing the two leads to inconsistent performance, poor adoption, and missed revenue.
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Leading With Curiosity: Ryan Norys On Sales, Leadership, And Success
In this episode, Lance Tyson sits down with Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, to uncover what it takes to build and lead a world-class sales organization in one of football’s most iconic clubs.
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Building Championship Culture: Leadership & Growth With Mike Tomon Of The Houston Texans
In this episode, Lance Tyson sits down with Mike Tomon, President of the Houston Texans, to explore what it takes to lead a world-class sports organization on and off the field.
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The Entrepreneur’s Journey: Selling, Letting Go, And Building Again With Michael Papay
In this episode, Lance Tyson sits down with serial entrepreneur Michael Papay to discuss the emotional and strategic journey of selling a company, navigating the transition, and embracing new ventures.
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Driving Revenue & Leadership: Aligning Teams For Sales Success With Jake Vernon
In this episode, we dive into the critical role of aligning teams across sales, marketing, and business intelligence to drive revenue growth. Learn how effective leadership, clear communication, and removing internal barriers can set your team up for success.
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More Sales Effectiveness Resources
The Ultimate Sales Coaching Guide
Get a data-driven coaching framework to improve sales execution across your team, plus essential coaching skills every sales leader must master.
Get the Guide
Biggest Sales Challenges and How to Solve Them
The biggest sales challenges companies face today share one uncomfortable trait: almost none of them are effort problems.
Read the Blog
Sales Negotiation Strategy Guide
Get frameworks, strategies, and tactical approaches for your sales team navigate negotiations with confidence and control.
Get the Guide
Sales Training Programs to Improve Sales Skills, Process, and Results
Tyson Group specialized in delivering customized sales training programs for salespeople, sales managers, and sales leaders.
See Training Programs