A: Adaptive Selling is built for sales professionals, sales leaders, and sales organizations who want to compete and win by adapting their approach to a variety of selling environments. The training program serves sellers across industries (from sports and entertainment to enterprise B2B, financial services, healthcare, and professional services) and supports both new and experienced sellers as well as organizations aligning around a common sales methodology and structured sales process.
Adaptive Selling™ Training Program
Equip your sales team with the skills they need to sell the way buyers want to buy.
Today’s buyers expect sales conversations tailored to their priorities, challenges, and decision-making styles. Yet many sales teams rely on rigid sales approaches that fail to adapt to changing buyer needs, resulting in stalled opportunities and lost revenue.
Tyson Group’s Adaptive Selling™ training program equips sales reps with the skills and frameworks to navigate a variety of selling scenarios, adjust their approach in real time, and close more deals. The program is built on the foundation of the bestselling book, Selling is an Away Game, by Lance Tyson, CEO of Tyson Group, and three decades of research and partnership with the industry-leading organizations. Grounded in consultative selling principles, Adaptive Selling helps salespeople balance process discipline with the flexibility required to meet buyers where they are.
Why Sales Teams Need Adaptive Sales Approach
The Adaptive Selling training program teaches salespeople the process and situational fluency to engage buyers consistently and drive measurable, sustained business results. The program is anchored by a six-stage sales process: Connect, Evaluate, Diagnose, Prescribe, Dialogue, and Close. Each stage is paired with skills, communication techniques, and strategies that prepare sellers to adjust based on the buyer in front of them, deal complexity, and buying group dynamics.
After taking the program your team will be able to build lasting client relationships, win deals at higher rates, and produce predictable revenue growth.
Get Program DetailsWhat Your Sales Team Will Learn
At Tyson Group, we believe that selling is an away game that takes place in the buyer’s mind. While sales teams benefit from a consistent sales process and methodology, high-performing sellers know when and how to adjust their messaging, questioning, pace, and engagement strategy to align with how customers prefer to buy.
Lead buyer-centric conversations
Your team will learn ways to adapt their sales approach in real time to match each buyer, deal, and selling scenario, so they can increase win rates.
Identify high-value deals
Salespeople learn how to research, qualify, and prioritize high-impact opportunities so they focus on the deals that drive significant revenue returns.
Improve active listening skills
Build essential communication and active listening skills so your salespeople can establish trust and credibility with buyers in any role and at any level in the organization.
Follow a structured sales process
Your team will learn how to execute a disciplined sales process that produces consistent, repeatable results across the team and a variety of deal types.
Manage objections and negotiate confidently
Apply proven negotiation strategies that protect margin, maximize value, and close deals with confidence.
Improve sales presentation skills
Master persuasive storytelling that connects emotionally with clients and demonstrates clear business value tied to their priorities.
What Clients Say About Tyson Group Training
“Tyson Group’s sales training has provided immediate results; especially by equipping less experienced sellers with the skills to achieve early success and secure large sales.”
Philip Fisher
Sr. Manager, Ticket Sales
2028 Las Vegas Ballpark
What’s Included with the Adaptive Selling Training Program
Earn Your Adaptive Selling™ Certification: Participants earn a verified Adaptive Selling certification and Credly badge that can be shared on LinkedIn, email, and social.
Personalized Sales Assessment: Each participant receives a sales effectiveness assessment that surfaces individual strengths and development areas.
Engaging, Expert-Led Learning: Tyson Group’s expert sales trainers lead interactive sessions (virtual or live, in-person), built around real selling scenarios and immediate application.
Your copy of Selling is an Away Game: The best-selling book by Lance Tyson, that outlines the core selling process and philosophy taught in Adaptive Selling.
Optional Reinforcement and Coaching: Available as an add-on, Sagey AI provides on-demand coaching that reinforces key skills in real selling situations.
Frequently Asked Questions about Adaptive Selling
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Q: Who is the Adaptive Selling program designed for?
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Q: What is Adaptive Selling?
A: Adaptive Selling is a consultative, buyer-centric selling approach that teaches sales professionals to recognize and respond to the unique needs, motivations, communication preferences, and buying styles of each customer. Adaptive Selling combines a disciplined six-stage sales process (Connect, Evaluate, Diagnose, Prescribe, Dialogue, Close) with the situational fluency and consultative sales approach to read and respond to each buyer and selling situation in real time. This combination of structure and adaptability produces consistent results across varying selling environments and across deal types.
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Q: What are the program delivery options?
A: Adaptive Selling is delivered in two formats: live, in-person delivery, and customized to your team’s environment or by a interactive, virtual sessions. Both formats are led by one of Tyson Group’s expert sales trainers, and feature interactive sessions and real selling scenarios, structured as multi-session engagements that allow time for application and reinforcement between sessions.
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Q: What outcomes can we expect from the Adaptive Selling training program?
A: Participants leave the program prepared to compete and win in any selling scenario, including multi-stakeholder selling environments. Common outcomes include higher win rates, larger deal sizes, stronger client relationships, shortened sales cycles, and more predictable revenue results. Organizations that pair the program with structured sales coaching and reinforcement see sustained behavior change that compounds over time.