About Tyson Group
We Help Sales Leaders Build Winning Teams
Tyson Group is a sales training company founded in 2010 by bestselling author and sales performance expert Lance Tyson. From the beginning, the firm was built on a simple conviction: sales teams do not have an effort problem. They have an alignment problem. Most organizations work hard, invest in training, and still see inconsistent results, because no one has diagnosed where performance breaks down before prescribing a fix.
Today, Tyson Group helps organizations across industries build sales teams that execute consistently and deliver predictable revenue. We combine data-driven diagnostics, customized sales training, sales leadership development, and coaching into a single approach built around the realities your team faces every day.
Data-Driven Sales Effectiveness Solutions
Sales Training
Training customized to your industry, your buyers, and your team, from Adaptive Selling™ to consultative selling, negotiation, and account management.
Explore Sales TrainingSales Leadership Training
Programs that develop sales managers, coaches, and executives who turn sales strategy into predictable revenue.
Explore Sales Leadership TrainingSales Assessments
The Sales Competency Assessment measures more than 30 competencies across your sales team, so you know exactly where to coach and train.
Explore Sales AssessmentsSales Team Diagnostics
Sales Team Science® diagnoses your sales organization holistically so leaders can make informed decisions that drive predictable performance.
Explore Sales Team DiagnosticsSales Consulting
From sales process and methodology design to onboarding and talent strategy, our consultants build the operating system behind predictable revenue growth.
Explore Sales ConsultingSales Workshops & Keynotes
We deliver sales workshops and sales keynotes to boost essential selling skills, teach proven sales behaviors, and reinforce your sales strategy.
Explore Sales WorkshopsTrusted by Industry Leaders
Tyson Group partners with sales organizations in professional sports and entertainment, manufacturing, insurance, financial services, logistics, technology, healthcare, higher education, and complex B2B markets, including more than half of all NFL, NBA, and MLB teams. Clients such as the Dallas Cowboys, Madison Square Garden, Mercer, Johnstone Supply, and Aurora Material Solutions trust Tyson Group to develop their salespeople and sales leaders.
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“What differentiates Tyson Group is the preparation they invest on the front end. They take the time to understand your team’s specific needs and tailor their sales training accordingly to deliver a more impactful program. They also equip sales leaders with practical tools to reinforce and sustain the lessons learned well after the session concludes. Tyson Group operates as a true strategic partner, and I would recommend them to any organization committed to developing its sales team.”
Jacob Stone, Senior Vice President, Corporate Partnerships
Dallas Cowboys
Our Approach to Customized Sales Training
Every sales training engagement follows the same discipline: diagnose before you prescribe. Before we recommend a program, we evaluate how your sales team performs today, identify the skills and behaviors holding results back, and design the training around what the data reveals rather than a standard curriculum.
That is why no two Tyson Group programs look the same. We customize the content to your industry, your buyers, and your sales process. We build role-play scenarios from the deals your salespeople are working right now. We adjust the delivery to your team, whether that means live sessions on site, virtual workshops, or a combination. And we pair the training with coaching for your sales managers and the measurement to show what changed.
See our Approach
Partner with an Award-Winning Sales Training Company
Tyson Group is a four-time Inc. 5000 honoree and has been recognized as a Top 20 Sales Training Company by Training Industry, a Top Sales Training Company by Selling Power, and with Stevie® and Globee® Awards for sales training and consulting excellence.
Build a Sales Team That Delivers Predictable Revenue
Tyson Group will help your sales team execute consistently, your leaders coach with confidence, and your organization grow revenue that holds up when conditions change. Every engagement starts with understanding where your team stands today and ends with results you can measure.
Let’s talk about what predictable revenue would look like for your organization.