The Ultimate Sales Kickoff Planning Playbook

Download this guide to plan an annual sales kickoff that changes performance.

This playbook walks through the three phases of an SKO that lasts, from the stakeholder alignment that defines what the event must accomplish, through the format, agenda, and theme decisions that deliver it, to the manager rhythm and measurement plan that keep the work alive all year. The playbook includes worksheets, decision tables, and a 12-week planning countdown.

Inside The Ultimate Sales Kickoff Planning Playbook:

• A four-step method for selecting a theme that does real work, with ten starting points for 2027
• A 30/60/90-day manager rhythm and training rollout map for making the kickoff last
• A 12-week planning countdown from stakeholder interviews through the first post-event review

Fill out the form to download the playbook.