Randy McCluskey, Revenue Performance Partner, Tyson Group

 

Randy McCluskey partners with companies across the western United States to improve sales performance and drive revenue growth. His clients span healthcare, manufacturing, and sports and entertainment, and his work with each one starts in the same place: the data. Randy believes that leading with data gives a sales organization a clear path for how to coach and how to sell, and that the path is what produces sustained gains in performance and revenue.

Randy brings more than twenty years of sales experience, most of it in sports and entertainment. With the Arizona Cardinals, Arizona State University and the Pac-12, the Baltimore Ravens, and Topgolf, he sold everything from season tickets to integrated marketing partnerships, working with brands including Verizon, Hawaiian Airlines, and Toyota. That range gives him a firsthand view of selling at every level of the business, from the first call to the boardroom.

Randy holds a degree in Marketing from Arizona State University. In January 2026, he earned his private pilot license.

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