Driving Record-Breaking Sales Through a Disciplined Sales Approach

The transformation of Doak Campbell Stadium at Florida State University disrupted the seating, relationships, and expectations of more than 5,400 donors. Seminole Boosters, the fundraising organization for FSU Athletics, needed to re-engage its most loyal supporters, introduce new premium inventory, and protect long-term loyalty, all at once and over multiple years.

Working with Tyson Group, the Seminole Boosters leadership team traded a high-volume activity model for a disciplined, repeatable sales approach: customized sales training, a common framework for every conversation, and a segmented, data-driven engagement strategy.

The full case study breaks down the full strategy that led to a 14% increase in annual revenue.