Dr. Adam Rapp, VP of Research Integration, Tyson Group

 

Dr. Adam Rapp partners with Tyson Group’s clients regularly to assess skill gaps, map competencies, and develop customized training, methodologies, and processes that directly support organizational revenue goals. In this role he developed Tyson Group’s Sales Competency Assessments based on 50+ years of sales and academic research.

Dr. Rapp also serves as Executive Director and Ralph and Luci Schey Professor of Sales at Ohio University and is globally recognized for his contributions to sales research, ranking #5 lifetime and #3 worldwide over the past five years. His work is focused on translating rigorous research into practical strategies that organizations can apply to improve performance. He has won numerous awards including the Ohio University Presidential Teaching Award (2021), MAC Outstanding Professor Award (2026) and the Vlerick Professor of the Year (2026).

Adam has published three books and over 75 peer-reviewed articles which examine factors influencing the performance of front-line service and sales personnel. He has presented at hundreds of conferences and events and has received multiple awards for both theory and empirical-based papers, specifically: the 2016-2025 Excellence in Research Recognition, 2021; 2022 Marketing Department Research Award, 2019; 2025 College of Business Excellence in Intellectual Contributions Award, 2017; 2022 Ohio University COB Research Impact Award, and the Neil Rackham annual award which recognizes one scholarly globally for the most impactful sales research (2014).

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