Larissa DiStefano, VP of Marketing, Tyson Group

 

Larissa DiStefano is Vice President of Marketing at Tyson Group, where she leads brand strategy, demand generation, and marketing initiatives that drive growth. She is a data-driven marketing leader who turns brand strategy and demand generation into measurable revenue growth.

With more than 15 years of B2B experience spanning sales, marketing, and event strategy, Larissa brings a results-driven approach to building brands, engaging audiences, and turning marketing into a measurable revenue engine. Her cross-functional expertise positions her to elevate Tyson Group’s brand presence, sharpen its market positioning, and expand demand generation as the firm continues its rapid growth.

Her expertise includes sales training and development, giving her a deep understanding of the skills, strategies, and capabilities that help sales teams perform their best. Larissa earned her bachelor’s degree in art history at the University of Virginia.

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