Price Johnson, Senior VP of Revenue and Strategy, Tyson Group
Price Johnson is Senior Vice President of Revenue and Strategy at Tyson Group, where he oversees the firm’s revenue organization, leads its strategic partnerships, and works directly with clients implementing Sales Team Science®, Tyson Group’s diagnostic for evaluating sales teams and leaders. He believes vision, strategy, people, and purpose are the foundations of organizational success.
Price joined Tyson Group in February 2024 to lead its consulting practice, with a focus on the firm’s sports and entertainment sponsorship work, and was promoted to his current role in July 2025 after driving significant growth across key accounts.
He brings more than 30 years of experience as a senior leader, advisor, and investor in industries including sports and entertainment, telecommunications, financial software, real estate, and wholesale distribution. His career spans startups to Fortune 80 companies, giving him the breadth to approach a client’s sales and organizational challenges from multiple perspectives.
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About Tyson Group, a Top Sales Training Company
Tyson Group is an award-winning sales training and consulting firm that helps organizations drive predictable revenue growth by optimizing sales effectiveness. Through our proprietary Sales Team Science™ diagnostic, we combine sales assessments, sales training, coaching, and consulting services to deliver measurable performance outcomes. We’ve been named to the Inc. 5000 list four times, recognized by Selling Power and Training Industry as a Top Sales Training Company, and honored with Stevie® and Globee® Awards. Tyson Group partners with leading organizations including Aurora Material Solutions, Turner Construction, Johnstone Supply, Dallas Cowboys, Dave & Busters, Topgolf, Legends, and works with more than half of all NFL, NBA, and MLB teams.
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