Sales Workshops and Keynotes
How Tyson Group Supports Your Sales Meeting
A sales meeting should change what the team does afterward, and most deliver energy that fades on the flight home. Tyson Group brings two things to your kickoff, leadership summit, or conference that make the difference last: a keynote that sets the direction and a workshop where the team practices it. Both are customized to your theme, your strategy, and the behavior you need the team to adopt.
Sales Workshops
Led by Tyson Group’s expert sales trainers, our workshops turn the message into skill. Salespeople and managers work through real accounts, live role play, and immediate feedback, and leave with a framework they have practiced and a plan to implement it in the field.
Sales Keynotes
Our speakers bring three decades of sales leadership, published research on sales effectiveness, and diagnostic data from sales leaders and salespeople across industries. Every keynote is built to support your strategic vision, so your team leaves with a clear read on what matters and practical ways to act on it.
Selling Skills Workshops That Drive Performance
Tyson Group’s workshops are led by our expert sales trainers and customized to develop the essential selling skills your team needs to succeed.
Popular sales workshop topics include:
Prospecting That Earns the Meeting
Asking the questions that surface a buyer’s business problem, priorities, and decision criteria before a solution is ever presented.
Handling Objections With Confidence
Recognizing what an objection signals and responding in a way that builds conviction instead of conceding value.
Negotiating to Protect Margin
Treating negotiation as a process, trading rather than conceding, and holding value when the conversation turns to price.
Selling to Buying Committees
Mapping every stakeholder in a complex deal and adapting the message to what each one needs to say yes.
Presenting Value That Moves Decisions
Building and delivering sales presentation skills that connect your solution to the outcomes the buyer is measured on.
Coaching for Sales Managers
Running coaching conversations that change behavior in live deals and building a cadence the team can count on.
Sales Keynote Topics
Tyson Group’s sales performance experts deliver insightful and inspiring keynotes. Each keynote can be tailored for salespeople, sales managers, or senior leaders. Popular keynotes topics include:
Sales Is a Team Sport
Why individual talent is what your results are hostage to, and how the organizations with predictable revenue built the team around it. A look at the Top-Fifth Test, what it reveals about your dependence on a few people, and what it means for how you lead.
Sales Negotiation: A Process, Not a Moment
The difference between an objection and a negotiation, why price comes after conviction, and how to trade instead of concede. Built on the four-phase negotiation framework Tyson Group uses with sales teams to protect margin, keep control of the deal, and close with confidence.
Essential Leadership and Coaching Strategies
What separates sales leaders who develop their teams from those who manage the pipeline: coaching that changes behavior, accountability that strengthens relationships, and an operating rhythm the team can count on.
Engaging Today's Buyer
How to read the different buyer types in a room, from the analytical decision-maker to the relationship-driven champion, and adapt your approach in real time. Built on the research behind adaptive selling and what it says about why some sellers connect and others stall.
Five Habits of Top-Performing Salespeople
What the best salespeople do every week that the rest of the team skips: how they prepare, how they ask, how they follow up, how they handle the hard conversation, and how they own their number. Each habit comes with a specific action the room can start Monday.
The State of Sales Performance
This keynote reveals research that pinpoints the most common hidden sales gaps, and what top sales performers do differently to succeed. The session reveals perception gaps between leaders and their teams, and the questions every sales leader should be asking to assess their own organization.
Meet our Sales Keynote Speakers
Lance Tyson
President and CEO, Tyson Group
Lance Tyson is the founder of Tyson Group, a four-time Inc. 5000 honoree, and a #1 Wall Street Journal and USA Today bestselling author. He has spent three decades helping sales organizations move from effort to effectiveness, including more than half of all NFL, NBA, and MLB teams. Lance keynotes on sales performance, negotiation, coaching, and what it takes to build a sales team that wins on the road.
Dr. Adam Rapp
Vice President of Research Integration, Tyson Group
Dr. Adam Rapp connects peer-reviewed research on sales effectiveness to what sales leaders can act on. He is a Chaired Professor of Marketing at Ohio University and a professor at Vlerick Business School, with research focused on adaptive selling, coaching, and the behaviors that separate high-performing sales organizations from the rest. Adam keynotes on today’s buyer, adaptive selling, and the science behind sales coaching.
Victor Bilgen
Vice President of Diagnostic Solutions, Tyson Group
Victor Bilgen leads the research and diagnostic work behind Sales Team Science®. He joined Tyson Group from McChrystal Group, where he led the firm’s Team Science practice, and is a contributing author to the Oxford Handbook of Networked Strategy. Victor keynotes on why sales is a team sport, what the data says about where performance breaks down, and how leaders can diagnose before they prescribe.
Sales Workshops and Keynotes Customized for Your Meeting
No two sales kickoffs, leadership summits, or industry conferences need the same program. Tyson Group customizes every workshop and keynote to your theme, your strategy for the year, and the audience in the room, starting with a conversation about what you need the team to do differently afterward.
Let’s talk about your sales meeting, your theme, and the program that fits.